AVORY performs an in-depth study of the brand’s history, consumers and values, looking at its current position in the market and understanding where it seeks to position itself, as the basis for developing tailored projects involving a celebrity. We are experts at identifying celebrity collaboration opportunities for brands, recommending the celebrity with the required values and attributes that can be used as a tool to drive and speed up the outcome of the marketing and communication departments’ efforts, reducing the time required to make a product known, significantly boosting sales and achieving the highest ROI (return on investment).
AVORY defines the framework of collaboration with the assistance of lawyers specialising in this kind of contracts, and negotiates the terms of the agreement with the selected celebrity, aligning the client’s requirements with the celebrity’s qualities to yield outstanding results. AVORY speeds up the negotiations for the client, offering protection, a sound basis and a more productive collaboration.
AVORY implements the project, designing, managing and supervising every detail throughout the entire term of the agreement, thereby assuring the optimization of results.
This is a marketing activity where the celebrity is a “real-life mannequin” promoting a brand’s products. The Celebrity agrees to wear and use that brand’s products (clothes, jewellery, accessories, cars…) and act as an ambassador or spokesperson for them.
AVORY conceptualizes and develops, for each individual client, tailored projects involving a celebrity. We are experts at identifying celebrity collaboration opportunities for brands, through highly distinctive, innovative and value-added projects.
AVORY supplies artists for public and private concerts and corporate events, handling all the required production and logistics issues.
AVORY provides its specialist consultancy services, performing an in-depth, comprehensive assessment to identify the ideal Celebrity to promote the marketing department’s entire set of strategies to make a certain product or service known and increase sales.
AVORY researches, negotiates and manages licensing agreements (intellectual property, brand name or image rights), under which certain brands link a consumer product to a Celebrity in exchange for a royalty on sales.
AVORY arranges occasional public appearances and communication actions with Celebrities at events: product launches, presentations, fashion runway shows, film festivals and award ceremonies, covering the red carpet with glamour.
AVORY arranges the signing up of established actors and actresses for leading roles in feature films and TV series.
AVORY also arranges private appearances by celebrities at all kinds of events, including concerts for private parties, invitations to a gala, attendance at private dinners…
At AVORY we work to deliver the best service every day.