Bo Derek and Don Johnson / Telefónica

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AVORY negotiated on behalf of Telefónica to obtain the image rights of BO DEREK and DON JOHNSON for the TV spot "Mariana", advertising the multinational telephone operator’s ADSL broadband service. Also featured were BORIS IZAGUIRRE, CHENOA and CHIQUITO DE LA CALZADA. The spot was produced by The Lift. In view of the extremely positive audience response, Telefónica decided to continue airing the spot for a further season.